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Inspire Happiness

Giving Tuesday Spotlight: Foster The Earth

2025 / 3 mins

people hiking during sunset
people hiking during sunset

At Vuori, we believe in the power of mindfulness, movement, and time spent outdoors.

For the 343,000+ youth in foster care across the United States, that opportunity is often out of reach. Luckily, our long-term partner Foster the Earth is helping change that by giving foster youth a chance to connect, grow, and find belonging in nature.

Guided by their motto “Hike. Heal. Protect.”, Foster the Earth leads underserved young adults into the wilderness where they can build confidence, form community, and experience the healing power of the natural world. In the backcountry, every step, every hike, and every climb becomes part of a larger journey toward strength and self-discovery.

We sat down with founders Sarah Hughen and Erin McBride to learn what inspired them to begin this work.

Rooted in Empowerment

For Erin, Foster the Earth’s mission is deeply personal:

Erin grew up in a family filled with compassion and second chances. Her grandparents fostered more than 100 children over the years, showing her what it means to create belonging and opportunity. That legacy, paired with her own love for the outdoors, became the foundation for Foster the Earth.

“I love bringing foster kids outside so they can find their own strength and see they can conquer more than they imagined,” Erin says.

Through Foster the Earth, Erin carries her family’s spirit forward—creating experiences in nature where young people can find confidence, connection, and a renewed sense of what’s possible.

people hiking
people hiking

For Sarah, the impact reveals itself in real time:

“The participants often arrive with trepidation, unsure of themselves. But after hiking miles of rugged terrain and summiting the highest peaks in the Lower 48, they experience a powerful moment of self-realization: I can do this” — Sarah Hughen

For young people facing food or housing insecurity, moments in the wilderness are pivotal. Each mile builds confidence. Every challenge builds resilience. Nights tucked under the stars restore hope. Surrounded by the beauty of the wilderness, participants discover something powerful: they have the tools they need to navigate life’s peaks and valleys.

people hiking
people hiking

The Rise. The Shine.

At Vuori, our mantra “The Rise. The Shine.” is what we aim to inspire in the world. —the idea that life’s challenges have the unique potential to shape us into stronger, more resilient people when we choose to rise in their presence. Foster the Earth embodies this ethos completely. Working with children to overcome the hardship they encounter out in nature is a transformative process that requires patience, dedication, and empathy. And in the face of hardship, there’s always an opportunity to rise, allowing the power of the human spirit to shine through. This year, we’re proud to support their mission with a $20,000 donation, in-kind product contributions, and community initiatives designed to raise both funds and awareness.


Join Us in Support

The future belongs to our foster youth. By lifting them up today, we create a tomorrow filled with opportunity for all.” — Erin McBride

Foster the Earth proves that even the smallest actions can create lasting change. This Giving Tuesday, consider donating to help Foster the Earth summit peaks and move through adversity.

If a financial gift isn’t possible, you can show your support by sharing this story to help amplify the impact.

Together, we can give foster youth the confidence, skills, and hope to last a lifetime.

Learn more about the cause and ways to support.