GDPR PRIVACY POLICY

EUROPE PRIVACY POLICY

Last Updated: October 15, 2025

This Europe Privacy Policy (“Privacy Policy”) describes how Vuori, Inc., 5600 Avenida Encinas, Suite 100, Carlsbad, CA 92008, USA and our subsidiaries (collectively, "Vuori," "we" or "us") collect, use and share personal information about you and the choices that are available to you with respect to our handling of your information. This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services) or offline (e.g., when you shop in our stores or interact with customer support) or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as "Services" in this Privacy Policy. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.

COLLECTION OF INFORMATION

PERSONAL INFORMATION WE COLLECT DIRECTLY FROM YOU

We collect personal information you provide directly to us. For example, we collect personal information when you use our websites; provide product reviews; shop in our stores; call us on the phone; create an online account; sign up to receive our emails; request a catalogue; participate in a sweepstakes, contest, promotion or survey; communicate with us via third-party social media sites; request customer support; apply for and/or participate in our loyalty program; apply for a job; or otherwise communicate with us.

The types of personal information we may collect include your name, email address, zip or postal code, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other personal information you choose to provide.

In some cases, we may also collect personal information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create and share a "wishlist" or decide to purchase and ship products to someone. We will use this personal information to fulfil your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

PERSONAL INFORMATION WE COLLECT AUTOMATICALLY

We automatically collect certain personal information about you when you access or use our Services or shop in our stores, including:

LOG AND USAGE INFORMATION: We collect information about your use of our online Services, such as the type of browser you use, access times, pages viewed, items placed in your cart, links clicked, browsing behaviour, and the referring URL (the webpage you visited before navigating to our online Services).
DEVICE INFORMATION: We collect information about the device you use to access our online Services, including the hardware model, IP address, unique device identifiers and operating system and version.
TRANSACTIONAL INFORMATION: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
VIDEO DATA:  We collect video data via security cameras we deploy in some of our retail stores.
INFORMATION COLLECTED BY COOKIES AND SIMILAR TRACKING TECHNOLOGIES: We (and our service providers) use cookies, web beacons (also known as "tracking pixels") and similar tracking technologies to collect information about you when you interact with our online Services or emails, including information about your browsing and purchasing behaviour. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. For more information about cookies and how to disable them, please see the “Cookies” section below.

PERSONAL INFORMATION WE COLLECT FROM OUR PARTNERS AND OTHER SOURCES

We may obtain personal information about you from other sources and combine that with information we collect about you. For example, we collect personal information from the local postal services’ national change of address databases to verify and update mailing addresses. In addition, if you interact with us on social media, we will also collect personal information about you from those interactions.

PERSONAL INFORMATION WE DERIVE

We may derive personal information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain type of clothing based on your browsing behaviour on our Services.

USE OF PERSONAL INFORMATION

We may use personal information about you for various purposes, including to:

Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;
Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations and send you related information, including confirmations and receipts;
Process your orders, payments and account adjustments and initiate, render, bill and collect payment for our products and Services;
Conduct internal research and development and make business decisions about current and future product and service offerings;
Respond to your comments, questions and requests and provide customer service;
Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you (for information about how to manage these communications, please see the "Your Choices" section below);
Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
Personalize your online experience and provide advertisements, content or features that match your profile and interests;
Monitor and analyse trends, usage and activities;
Process and deliver contest, promotion and sweepstakes entries and rewards;
Detect, protect against and prevent security incidents and illegal or unauthorized activities, investigate complaints and claims and provide other security protections, such as identity verification;
Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;
Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;
Cooperate with law enforcement and protect the rights (including free speech), interests, safety or property of Vuori or our customers, service providers and other third parties;
Comply with and enforce applicable legal and regulatory obligations and respond to governmental requests;
Enforce our policies, terms and conditions or other agreements;
Defend against or pursue claims, disputes or litigation – in court or elsewhere;
Provide you the benefits of our loyalty program if you are a member of our loyalty program;
Carry out any other purpose readily apparent to you or described to you at the time the personal information is collected.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, where this is required or permitted by law.

SHARING OF PERSONAL INFORMATION

We may share personal information about you as follows:

With vendors, consultants, contractors and other service providers who access personal information to carry out work on our behalf and improve the products and services they provide to us (e.g., companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing and advertising);
In response to a request for personal information from law enforcement agencies, competent authorities, courts, parties in a legal proceeding or similarly situated parties if we believe disclosure is in accordance with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
With law enforcement agencies, competent authorities, courts, parties in a legal proceeding or similarly situated parties if we believe your actions are inconsistent with our user agreements or policies or to protect the rights, property and safety of us or any third party;
In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company;
With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;
With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
By publicly posting, at our discretion, your product review (including an AI generated summary derived from your product review) or other user content you provide;
With your consent or at your direction.

We allow our e-commerce partner, Global-E US, Inc. (based in New York, U.S.), to directly collect personal information from you for the purposes of facilitating ordering and shipping internationally. This information collected by this e-commerce partner will be treated in accordance with their privacy policy. For more information about Global-E’s privacy practices, see Global-E Privacy Policy.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

ADVERTISING AND ANALYTICS

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This personal information may be used by us and others to, among other things, analyse and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioural advertising purposes, please visit Opt Out Network Advertising and About Ads. European users may opt out of receiving targeted advertising by visiting Your Online Choices. Please note that you need to renew this choice on each device and browser you use to access our Services.

Please note that you need to renew this choice on each device and browser you use to access our Services.

We may also work with third parties and platforms (e.g. Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt out by changing your account settings or preferences on such platforms.

DATA RETENTION

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

CHILDREN

We do not, in providing the Services, knowingly collect personal information from children under the digital age of consent. If you have reason to believe that a child has provided personal information to us via the Services, please contact us, and we will endeavour to delete that personal information from our databases.

YOUR CHOICES

YOUR ONLINE VUORI ACCOUNT

You may update, correct or delete certain information stored within your online Vuori account at any time by logging into your account and navigating to the “My Account” page. To delete your online account, please write to support@vuoriclothing.com. Note that if you request to delete your account, we may retain certain personal information (such as transaction information) as required by law or for legitimate business purposes. We may also retain cached or archived copies of personal information about you for a certain period of time. If you have other questions about your account, please “Contact Us.”

OPTING OUT OF PROMOTIONAL COMMUNICATIONS

You can opt out of receiving promotional communications from us at any time by doing the following:

To opt out of direct mail (such as catalogs and postcards): Log into your online account and adjust your settings under the "Preferences" page or contact us at support@vuoriclothing.com
To opt out of promotional emails and text messages: Follow the instructions provided in those communications or contact us at support@vuoriclothing.com

Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails, such as those about your account or our ongoing business relations.

COOKIES

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites. For more information, please see our Cookie Policy.

DATA TRANSFERS

Vuori is headquartered in the United States and we process and store the information we collect from you, regardless of your location, in the U.S. If you are based outside the U.S., we transfer your personal information to, and process your personal information on, servers located in the U.S., a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction. Such transfers and processing of your personal information are necessary to provide our Services.

We provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses. You may write to privacy@vuori.com. to request a copy of the Standard Contractual Clauses we use to facilitate the transfer of data outside the European Economic Area.

RESIDENTS OF EUROPE

VUORI ENTITY RESPONSIBLE FOR YOUR PERSONAL INFORMATIONIf you are a resident of the United Kingdom, Switzerland, or the European Economic Area (“EEA”), Vuori, Inc., 5600 Avenida Encinas, Suite 100, Carlsbad, CA 92008, USA, provides our Services to you, and is the data controller and responsible for your personal information when you use our Services. If you have any questions in relation to this policy, please contact privacy@vuori.com.
LEGAL BASIS FOR PROCESSING
We process your personal information described above:
- As necessary to fulfil our responsibilities under our contract with you (e.g., processing payments for and providing the products you have ordered);
- As necessary for our legitimate interests, including our interest in providing relevant and secure Services and improving our Services and products;
- As necessary to comply with our legal obligations;
- As consistent with your consent, which you may revoke at any time.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. As explained above, you have the right to withdraw consent to marketing at any time by contacting us at privacy@vuori.com.
EXERCISING YOUR RIGHTS
Subject to applicable laws, you may have the right to access personal information we hold about you and to ask that your personal information be corrected or erased and to port your personal information. You may also have the right to object to, or request that we restrict, certain processing or to withdraw consent you have previously provided. If you would like to exercise any of these rights, you may contact us at privacy@vuori.com.. If you have a Vuori account, you may also review, update and delete certain personal information or adjust your marketing preferences by logging into your account.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
QUESTIONS OR COMPLAINTS
If you have a concern about our processing of your personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:
For individuals in the EEA: EEA
For individuals in the UK: UK
For individuals in Switzerland: Switzerland
We would, however, appreciate the chance to deal with your concerns before you approach a Data Protection Authority so please contact us in the first instance.